How To Start A Home Based Internet Marketing Business

By Rajen Cooppan

Everyone in the world is marketing something. A parent is constantly marketing a good value system to their child. A teacher is marketing knowledge and skill to their students. Fashion moguls are marketing their latest creations to anyone who wants to look good and business owners are marketing their services or products to us in every possible way.

The internet has made marketing evolve in ways never dreamed of before. As more and more people search the internet for what they need as a solution to their problem or needs or wants, an amazing opportunity has presented itself to anyone who would like to own their own home based internet business.

Starting a home based internet business is not difficult if you learn how to go about setting up such a business. Here are some key steps in starting your own such business.

Step #1 : Educate yourself about how a home based internet business is run

Investing time in finding out how such a business operates is a critical step you must take once the passion and inspiration to involve yourself in such a business takes hold. Just going online and buying programs that promise riches is not good enough. if you do this, it will cost you a lot of money and a huge amount of frustration.

Where can you find information that gives you an insight into internet marketing ? Forums about internet marketing are a good place to start with. Article databases such as Ezine Articles are a great place to find quality articles in the internet marketing or home based business categories. Spend at least a week reading and researching on the net such sources of information and make some notes. make notes especially about things you may not have heard of before – concepts and terminology that is commonly used in internet marketing.

Step #2 : Ensure that you have the necessary equipment to drive an internet business

This might sound very obvious, but many an aspiring internet marketer has found themselves in an awkward situation because they did not consider some basic requirements before starting out.

You will need a computer ( a personal computer or a laptop is what is commonly used) with a suitably fast internet connection speed. Slow download speeds as they occur in some countries can be exceptionally frustration and may destroy your enthusiasm. Some writing pads and pens and pencils are always useful to write down things you need to do or remember.

A credit card with at least $200 available to you is going to be necessary to invest in some learning materials online. it is foolish to think that you can drive an internet business at home with absolutely no money. Such a situation will frustrate you enormously and sap your enthusiasm as critical pieces of the puzzle become unattainable to you.

Step #3 : Invest in a high quality online internet marketing training program

Getting good information and access to high quality knowledge is absolutely critical to success in your internet marketing business. To make money online you need to have the attitude of an apprentice learning under a master mentor. Without a mentor, your progress will be very slow and filled with trials and errors that could take you months or years to figure out or overcome.

Fortunately today, there are some brilliant people in this industry who have put their minds to educating entrepreneurs like yourself. this can be done right in your own home courtesy of internet and video technology. You can literally study right in your own home and at your own pace to master the basics needed to set up your own home based internet business.

Searching the forums and blogs can reveal such mentors and you can even ask in such forums or blogs for referrals to a suitable program. A good clue to a high quality training program is how long have they been running such a program. if it is over 5 years then you may have a reasonable quality program. Most weakly constructed programs do not stand the test of time.

Do not make the mistake of buying the cheapest program available. This is usually a waste of your money. A good quality program is going to cost a bit more. If you are committed to making your business succeed, then rather save your money until you can afford the better program. There are some free programs online that will teach you parts of the necessary skills. Most such programs leave out essential steps and skills.

Step #4 : Learn the broad brush strokes involved in setting up an internet business

Like a jig-saw puzzle, internet marketing brings together many pieces of effort and knowledge to get to the final outcome of making a sale online, for which you will be paid.

To start with, you must know how to find a suitable domain name, how to buy a domain name and from which domain seller (there are many). You will need to have a hosting service (a service that will enable you to make your website visible on the internet). You will need a simple website (which can be developed for you by web developers). You will need to know how to point your domain to your hosting service if your hosting service provider is not the same company who sold you the domain name.

You will also need to learn how an FTP (File Transfer Protocol) program works and how an HTML program (an editing program for your web files) works. You will also need to know how payment platforms such as PayPal or credit card processing services work. An auto responder service such as Get Response or Aweber will also be needed. This will be necessary to collect names and e mail addresses of people who may be interested in your offers or services.

Now all this might sound overwhelming and you might feel that this might be too much for you. Don’t despair – all of this can be learned in a very short time and in a systematic way if you have a good training program and mentor.

The technical stuff has to be mastered to some degree to make your understanding of what is happening at each step of the process of conducting an internet business. Any program that suggests that this is not necessary is just setting you up for failure. If a training program does not teach you the basic technical elements and how to perform them, stay clear of such a course.

The need for the technical knowledge becomes apparent when you understand how the marketplace (eg ClickBank), the seller (sometimes called the vendor), the affiliate marketer (that’s you) and the buyer (the millions of people looking online for a product, or service or information that will solve their problem or satisfy their needs or wants) and the payment portal (such as PayPal) are connected electronically via the internet.

If you are vague about this understanding, you will not clearly understand the strategies needed to market (drive traffic to your website or offer that sells the product or service.

Step #5 : You will need to study the various ways to market / drive traffic to the offer you are promoting

There are many systems for driving traffic or marketing an offer. A good training program will expose you to many such systems. These systems can be combined in many ways to give the best consistent flow of traffic to the offer. Social media marketing, article marketing, e-mail marketing, mobile ads marketing, YouTube marketing, video marketing, classified ads marketing and forum marketing are just some of the marketing systems available.

Such systems will become the life-blood of your business. Learning them well is only prudent.

Step #6 : Become aware of the mental and emotional adjustments you will need to make to run an internet marketing business

The mindset of an internet marketer is different from someone running a brick and motor business. The demands can be very different because of the nature of the internet marketing process. It requires you to understand the behavior of people online and how they look for products and services, their buying attitudes and preferences. Frustration at the lack of quick success can be discouraging and you should be conscious of the changing nature of the processes happening in you mind.

The journey to becoming a successful internet marketer, owning and running your own business is a passionate and fulfilling one – provided you get the right training before you start operating your business.

About the Author: Rajen Cooppan is an internet marketer of 5 years standing. To get access to an outstanding affiliate marketing mentoring program, go to


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Is Your Branding Strategy Working For You?


If you are using social media in your branding strategy, you will want to make sure that it is working for you and meeting your needs. Our social media marketing agency in Chicago IL is here to help you make a branding strategy that takes your social media impact to the next level. Here are five things you can ask yourself right now to gauge how well your current strategy is working:

  1. Is your business being set apart from the competition- your marketing needs to be set up so it is setting you apart from the competition and is helping you get noticed.
  2. Does it meet the needs of your target audience- your branding strategy needs to capitalize on what features and services you offer and how you can help your customers.
  3. Does it emphasize the unique features of your brand- there has to be something that sets you apart, whether it is prices, quality, selection, warranties, or something else.
  4. Is the experience with your brand memorable- the branding strategy that you use for your business needs to be one that helps customers remember your brand.
  5. Is it consistent with everything in your business– everything you say and do in relation to your brand needs to convey the same message and carry the same tone.

Contact Us for Help

If you need help with your branding strategy, be sure to give us a call here at Paul Gregory Media. Our social media marketing agency in Chicago IL is here to help you through the entire process, so you can be successful no matter what your niche market or industry may be. We have years of experience, so call us today to see what we can do for you!

The Advantages Offered By Hardscaping Design In New Orleans La


When you are working to design your landscape, you will have the basic greenery elements and then there are the hardscape elements of the area. The Hardscaping Design in New Orleans LA refers to any item that is not living or planted into the ground. This includes structures such as walls, fences, driveways and rock or brick paths, which are all examples of a hardscaped design. The yard makeovers that are considered the most impressive are the ones that are able to successfully integrate both softscape elements, with hardscape ones.

Why Opt for Hardscape Design?

There are a number of advantages offered when you choose Hardscaping Design in New Orleans LA, which are highlighted here.

Curb Appeal

When your home has a beautifully designed landscaped space will wind up selling for approximately 10 percent higher than a home that has not had the same attention to details, such as the landscape design. A hardscape design will allow homeowners to make a great first impression on andy visitors through the use of things such as a colored driveway or a one that has elements of both softscape and hardscape design.

Attractive and Functional

There are a number of different elements of your yards hardscape design, including the drainage and retaining walls that can be used for much more than just aesthetic appeal. For example, the retaining wall is able to be used for a lawn that is sloped and stop water encroachment, while the elements of the actual drainage will be hidden with other parts of the hardscape design elements.

Extend the Home’s Look

No matter if the style of your home is contemporary or traditional, a person that is an expert in landscape design will be able to take advantage of various hardscape elements in order to provide the yard or patio the same type of look as the actual home. This will be able to be completed through walls, planters, fountains, walkways as well as a number of other types of elements.

When you are ready to ensure your landscape integrates softscape and hardscape elements, call on the services of Oneal-Bond Engineering for more information. When you learn about the most popular elements you will be able to ensure that your home looks great from the outside. These professional services will provide you with everything you need for a successful hardscape design.

3 Reasons To Hire An Advertising Agency For Your Business

byAlma Abell

Reaching out to your audience can be tough. If you’re still doing it old-school, you might want to hire the services of an advertising agency in Woodland Hills CA.


An advertising agency can help innovate, update and upgrade your marketing campaigns and practices. Interested in SEO and digital media marketing but don’t know where to start? An advertising firm can give you the help you need to get started.


These days, it takes more than putting up a site to get a steady stream of traffic. Depending on your products or services, you could be competing with hundreds—if not thousands—of other SMEs out there, doing the same thing you’re doing and selling to the same target market you are. That means reaching out to your consumer market through old marketing channels are no longer going to work.

An agency, on the other hand, can help you communicate special features or benefits of your products or services in a way that makes them stand out from the rest. That’s going to connect with your target audience better.


You’ll need to be where your market is at, whether that means opening an Instagram account or FB page. By hiring anadvertising agency in Woodland Hills CA, you won’t have to worry about not knowing enough to open an account on platforms that matter to your audience. The agency can create, build and maintain those pages for you so you and your team can focus on your core business.


An agency will know what marketing measures to take. They also have the right tools and an experienced team in place to get the work done. With their expertise and experience, they can achieve better marketing campaign results much faster that you could on your own, says the Houston Chronicle, especially if you have little to no training in digital media, SEO or social media marketing.